ARCA ADRIATICA: Protection, promotion and touristic valorisation of Adriatic maritime heritage
"Protection, promotion and touristic valorisation of Adriatic maritime heritage" or shorten ARCA ADRIATICA project is part of the Priority axis 3 "Environment and Cultural Heritage" of the INTERREG V-A Italy-Croatia programme. The project implementation officially started on 1st of January 2019, and will last until 30th of June 2021. The project ARCA ADRIATICA uses experiences acquired in successfully implemented EU projects Mala Barka (“Little Boat”) and Mala barka 2 (“Little Boat 2”) co-financed from the programme Slovenia –Croatia.
The main aim of the project is the development of a common tourism product, based on the principles of social and ecological sustainability which, at the same time, valorises, preserves, protects and promotes the rich maritime heritage of the border area. Within the area of the included partners, the project will maximally protect the existing material and intangible maritime heritage and systematically exploit it through a series of measures, in order to develop and revive a unique and recognizable common tourism product.
The ARCA ADRIATICA project is funded by European Commission from European Regional Development Fund with 2.69 mln€ of total project budget of 3.16 mln€. In total 10 partners from Croatia and Italy will cooperate within the project.
Project duration: January 1st 2019 - June 30th 2021
Project budget: 3.168.790,00 €
85% founded from European Regional Development Fund - 2,693,471.50 €
15 % founded from project partners- 475,318.50 €
Partner Ecomuseum "House of Batana" budget 164.605,00 €, co-financing 85%)
Project partners: • Primorje-Gorski Kotar County (CRO) • Municipality of Malinska - Dubasnica (CRO) • Kvarner County Tourist Board (CRO) • Association And Ecomuseum "House Of Batana" (CRO) • Municipality of Cervia (IT) • Municipality of Cesenatico IT) • International Centre For Advanced Mediterranean Agronomic Studies - Mediterranean Agronomic Institute of Bari (IT) 3 • City of San Benedetto del Tronto (IT) • Ca’ Foscari University of Venice (IT) • Municipality of Tkon (CRO)
Project website: https://www.italy-croatia.eu/
Within the area of the included partners, the project will maximally protect the existing material and intangible maritime heritage and systematically exploit it through a series of measures, in order to develop and revive a common tourism product. Thematic tourism is a trend in the world and contrary to the massive one, which is currently dominant in the coastal area of both states, it is not connected to the summer period, that is, tourists love it and wish to consume it in periods when there are no crowds.
Therefore, ideal to solve the general problem of tourism seasonality. Crossborder cooperation multiplies the effect, because the common development guarantees a greater quality, successfulness and exchange of tourists. Integral cross-border cultural-tourism products will connect contents, and increase the economic, social and cultural cross-border exchange. Tourism subjects will promote two cross-border regions as one integral cross-border destination, by promoting the regions similarities and the complementarities of the common cultural offer based on maritime heritage of local ports.
The key results will be a greater visibility of the included destinations, an increased availability of the maritime heritage for all the society (virtual museum, outdoor museums, interpretation centres), an increased number of visitors in the cross-border area, an increased number of the permanently protected artefacts of the maritime intangible and material heritage (through interpretation centres, the virtual museum, the maritime heritage base, the technical characteristics of the vessel), an increase in the tourism infrastructure based on the maritime heritage (interpretation centres in Malinska, Cervia, Venice, Rovinj and Tkon), the renovation of little boats that will be live examples and exhibits in little ports and regattas, the increase in the number of educated children and visitors about the maritime crafts and skills (Academy of Maritime Crafts and Skills) and recognition of the entire coastal cross-border area, as one tourism destination (promotion campaign).
The Batana Eco-museum will, within the Arca Adriatica project, organize events related to the promotion of traditional naval and maritime heritage, such as the 14th Regatta of boats with lug and lateen sails and other traditional boats, as well as a gastro-maritime event during Christmas holidays. The Eco-museum will continue to work on the database of maritime heritage of Western Istria and further develop the Center for Excellence and the Academy of Marine Crafts. We will organize a workshop on maritime terminology on local dialect, and we plan a workshop on the construction of batela in cooperation with the Technical School of Pula, training program for Shipbuilding Technician.